Social Media Marketing for Your Multimedia Content

Part of building a great web presence is developing and sharing engaging, informative content that highlights certain aspects of your business and gets your audience's attention. If you think your business doesn't lend itself to creative content, think again. With great products, helpful services and staff experts, virtually every business and organization has the potential for terrific, intriguing material. Here are just a few ways to show off your business with multimedia content:

• Photo galleries
• Slideshows
• Video demonstrations
• Blog entries
• Presentations
• Podcasts

These kinds of content are meant to be shared, and social media provides you with many great outlets to do just that. In the fifth installment of our Get Social! series, we discuss the best ways to promote your share-worthy multimedia with social media.

Blogs

Why They Work: From company news to how-to posts, blogs are a great way to keep current customers updated and new customers in the know.

How to Optimize: Look for ways to work your keywords naturally into your posts, preferably within the headline and the first few paragraphs. Make sure to tag each post with descriptive tags to help with the post's searchability. If asked for an excerpt, provide a short (no more than 140 characters), descriptive summary of the post.

Where to Share: You can always manually post links of your blog entries as they are published to Facebook, Twitter and the like, but many social media sites allow you to input your RSS feed for automatic posts. On Facebook, just add an RSS reader application, like Social RSS, to your Facebook page. If you're on LinkedIn, add your RSS feed to Blog Link. Also, share your blogs on social news sites like Digg and Reddit.

Images

Why They Work: Photo galleries and slideshows are an easy, eye-catching way to convey exactly what your business is about. With photos, you can actually show, not tell, your customers what you have to offer.

How to Optimize: As search engines cannot crawl a photo's contents, you have to rely on metadata to describe your content. Add descriptive captions and tags to photos whenever you have the opportunity. Also, if you host images on your website, make sure to title your pictures with a straightforward name rather than whatever title was assigned to them by the digital photo uploading software (probably something along the lines of IMG404.jpg). Also, make sure to include a short explanation of the image in the alt text, which should include the words “photo” or “image.”

Where to Share: Add photo albums to your Facebook page. Share links to your photos on Twitter, along with a short, succinct description. Set up free photo galleries on Picasa, Zooomr and/or Flickr, making sure that your photos are titled, captioned and tagged well. Post photos to social news sites.

Videos

Why They Work: With images and sound, video provides a powerful, interactive way to demonstrate your products and services and share helpful tips and tricks. Also, people generally appreciate being able to get information quickly without having to read.

How to Optimize: As with images, search engines can't crawl videos and determine its contents like they can with text. So, metadata is very important. Make sure the video, including the video title, has a descriptive, keyword-rich title, summary and tags (Also, like with photos, include the word “video”). When necessary, pick the most flattering, compelling thumbnail you can.

Where to Share: Create a YouTube channel and make sure to tag and categorize your video. On Facebook and Twitter, you can post links to videos hosted elsewhere (on your website or your YouTube account). On Facebook, you can even upload photos smaller than 100MB to your page. Posting to social news sites is also a great way to get your video seen.

Presentations

Why They Work: A well-produced presentation explains often-complicated information in a visually stimulating, easy-to-consume and professional format.

How to Optimize: When uploading presentation files, make sure they are titled descriptively. Always add descriptive, keyword-rich titles, tags and summaries wherever you can.

Where to Share: SlideShare and Scribd are great places to share presentations as well as PDFs, brochures and other documents. You can also post links to online-hosted presentations to any social media site, but Facebook and LinkedIn each offer SlideShare applications that specifically make showing off your presentations much easier.

Podcasts

Why They Work: As of March 2010, 44 percent of all people in the U.S. aged 12 and older have used an MP3 player, and these numbers are climbing. Podcasts are becoming a popular way to get information on virtually every subject of interest.

How to Optimize: Audio files, much like photos and videos, need to be accompanied with descriptive text to help convey their contents to search engines. In addition to titling, describing and tagging your podcast with explanatory keywords, you might also consider including your podcast in a blog post with a text summary of the podcast. This will also make it easier to share on social media sites.

Where to Share: You can't upload audio files directly to Facebook and other social media sites like you can videos, photos or blog posts, but you can embed podcasts in blogs or put them in video format to make them more easily shareable.

If you have great website content you'd like to share, CyberMark can help your blog entries, photos, videos, etc., get the exposure they need. Contact us for more details.

NEXT: How to Promote Using Social News Sites

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