Pinterest: Picture-Perfect Social Media Marketing

Does your website feature great photos and videos? If so, you could benefit from getting on Pinterest, a hot, new social network that allows users to share or “pin” images and videos from all around the web and organize them into pinboards. Other users can re-pin these pictures to their pinboards, helping them to go viral. A lot of brands, including Whole Foods, Nordstrom and Forever 21, have joined Pinterest to show off their wares. Here are some must-know facts about “picture-perfect” Pinterest:

  • Pinterest has grown more than 3,000 percent since May 2011, making it one of the fastest-growing social media sites ever.
  • On average in January 2012, users spent 89 minutes per month on Pinterest, compared with 21 minutes per month on Twitter and 17 minutes per month on LinkedIn.
  • Pinterest brings in more website referral traffic than LinkedIn, Google+ and YouTube combined.

Besides offering a great way to show off products to an active and rapidly growing public, Pinterest also provides plenty of SEO benefits. Pinning images and videos from your website onto Pinterest creates backlinks, which can help boost your website's SEO. And if that photo is repinned, even more backlinks are created, helping to further increase your brand's online visibility.

Interested in taking advantage of this burgeoning, new network? CyberMark can set you up with a Pinterest profile that showcases your product pictures, infographics, videos and more. For a free quote, you can contact us here:

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