Grow Your Business in the Next Year by Being Social

With a new year come new opportunities for businesses. As many small businesses fight for the attention of customers in their market, there are a number of ways to position yourself ahead of the competition and win the hearts and minds of your customers. Here are some tips on how being social can help you promote your business in the coming year:

  1. The top thing you can do this year to grow your business is put emphasis on social media. This is something that not all small businesses have yet embraced, so the sooner you can get started with it the better. If your company Facebook, Twitter, Google+, and LinkedIn pages haven't been updated in a while, change that quickly. Start updating them regularly with helpful and relevant information, engage and respond to questions from customers or potential customers.
  2. Never turn down a chance to promote your business. While social media is important, promoting your business through simple things like office calendars, mugs, and pens can benefit you and create more brand recognition for you. When you get your company name and logo out there in front of consumers, you increase your chances of bringing in more business. These items are especially great if you ever attend any conferences, trade shows or community events.
  3. Let your employees help you promote your business. Having your employees promote your company can be extremely beneficial, especially when it's to spread the word through their family and friends to “Like” or follow one of your social media pages. If you're trying to save money on advertising budget, turn to your workers to help promote your company.
  4. Make sure you record and analyze any promotional efforts you take. That way you have a record of what works and what doesn't. Are you updating your social media profiles enough? Are sharing the right kind of information? Did you find any success using Facebook Ads or Twitter Ads? It's also important to look at what you're posting and how it could be perceived by the average customer.

With a little over 11 months to accomplish your goals, you have plenty of time to get more social and grow your business. If you're looking for help in accomplishing these goals, contact CyberMark International. Our social media specialists can manage your social media accounts and help you get on track for the coming year. For more information, contact us today.

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