Yesterday we blogged about World Wide Rave by David Meerman Scott, a book we're reading on â€œcreating triggers that get millions of people to spread your ideas and share your storiesâ€ via internet marketing.
Considering that Scott's book is one of the hottest social media books on the market, and that ours is just one of countless blogs that touches on social media these days, imagine our surprise to find the following comment on yesterday's blog post:
â€œAwesome. I’m thrilled that you’re reading my book. Hope you like it and good luck implementing the ideas.â€
And all thanks to a program like Google Alerts. Scott (and presumably the team of people who help him do this) monitors every mention of his name and his books so that he can do the following:
- Track and respond to positive mentions of him online
- Track and respond to negative mentions of him online
CyberMark does this, and you should be doing it too â€“ for your company name, the names of key people in your organization, and the names of your key products.
Getting set up on Google Alert is simple:
1) Go to Google.com/alerts
2) Sign in with your gmail account or simply start filling out the form
3) Enter your search term
4) Choose the type of alert you want for the Google alert, as well as how it will be delivered and how often
5) Set up as many Google alert search terms as you like
Throughout this blog series, â€œ30 Days to Bigger and Better Website Marketing,â€ please direct any questions to our contact us page or ask via the comments section of this blog.