Getting Friendlier with Your Social Media Following

More and more businesses are setting up a Facebook page or a Twitter account in hopes of connecting with more customers. But many businesses that have ventured onto these ever-popular social media outlets are still figuring out how in the heck to it can help drum up business.

The key to a successful social media campaign is not only capturing the attention of potential customers, but keeping it. One way to do this is to engage your fans as much as possible. By making your profile interactive, you give customers more reasons to return to your site again and again, possibly resulting in a higher conversion rate. Here a few suggestions making your social media profile, well, more social.

Update regularly.

Consistently provide intriguing content for your following to read and possibly comment on goes a long way in building and maintaining your web presence. As a rule of thumb, plan on updating at least three times per week to hold your audience's attention effectively. Also, it's a good idea to have a little variety in what you post. Give expert tips, alert customers to new products or services, provide links to blog entries, share industry-related news, upload pictures, etc.

Ask questions.

Giving your following an opportunity to share their input is always a good conversation starter. For instance, if you own a cupcake shop, you could ask customers what flavors they'd like to see on the menu. Or, if you're a real estate agent, you could ask followers what made them decide to buy their house. This not only encouraged repeated visits to your page, which strengthens your brand, but is also an excellent way to get some valuable feedback from customers to use in your business as you see fit.

Play games.

A fun, simple enough quiz is not only a great way to get more involved with your following; it can also help you more firmly establish your presence as an expert in your industry. Say you own a specialty cheese shop. You could quiz your followers on cheese trivia like “From what Mediterranean country does halloumi cheese originate: A) Greece B) Italy C) Cyprus or D) Turkey?” You can up the fun by tying these quizzes to coupons, like 20 percent off to the first person who knows that halloumi cheese hails from Cyprus.

Offer coupons.

It's a no-brainer that offering savings will lure more people to your page and encourage repeat visits. Thank your following by presenting them with a special offer like free shipping, buy one, get 50 percent off or whatever is appropriate for your line of business.

Give away prizes.

Another no-brainer, giveaways also entice the casual Facebook fan to do more than simply glance at your page. Offer the possibility of a prize in exchange for signing up for the sweepstakes. Also, you can use these sign-ups for e-mail blasts and other marketing methods to help promote your business.

At CyberMark, we can help devise a social media strategy that includes quality, natural interactions with your following to help build business. Contact us today to find out how.

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