As touched upon in yesterday's blog post about the importance of your site's call to action, a free offer is one of the most powerful tools you can use for bigger and better website marketing. Think about it. Which would YOU be more likely to do the first time you visit a website? Download a free ebook that promises answers to your toughest questions OR commit to the purchase of a product or service from a company you have only just discovered?
By including a freebie in your call to action you:
- Draw in potential customers who are leery of making purchases online
- Build trust with prospective customers (by following through on your free promise it implies you can be trusted to follow through on the promise of quality products or services that you actually charge for)
- Increase the likelihood of generating word-of-mouth buzz from free offer recipients who tell their friends, family and social media connections all about it
Your free offer is completely dependent on your unique product or service and limited only by your imagination. Here's a list of ideas to get you started, including free:
- Trial size products
Throughout this blog series, â€œ30 Days to Bigger and Better Website Marketing,â€ please direct any questions to our contact us page or ask via the comments section of this blog.