Good news for all you multimedia marketers out there. Traditionally, SEO professionals have favored static content over eye-catching but search engine-invisible Flash video and animation. But now, Flash content can be search integrated just as easily as HTML content, adding to the ways you can use optimized content on your website to attract and engage customers.
To make Flash content searchable, you must use a process called SWFObject, which infuses search engine-friendly text into the lines of code used to embed the video or animation onto the website. SWFObject requires JavaScript and a little web design savvy to implement, but even this process can be automated with software.
If you're looking for a way to liven up your website but maintain your top search engine ranking, consider adding SEO-enriched Flash content to your website.
