At CyberMark, we pride ourselves on being a trusted partner to over a dozen franchise brands, helping them navigate the complexities of local marketing. As our client base grew, so did the challenges of managing hundreds of locations while maintaining the high standards of service we are known for. It became clear that we needed a solution to seamlessly integrate advanced technology and strategic expertise to support our clients’ growth more effectively.
The Challenge
Our primary obstacles included:
- Operational Bottlenecks: Managing operations across hundreds of franchise locations presented significant inefficiencies that drained valuable time and resources.
- Manual Campaign Management: Building and managing campaigns was a labor-intensive process, often taking up to 10 hours per campaign build.
Our Solution: Partnering with Fluency
To overcome these challenges, we partnered with Fluency, a leader in marketing automation technology. This collaboration aimed to streamline our workflows and enhance the effectiveness of our campaign executions. Automation was key to this transformation, allowing us to scale operations without compromising on quality.
The Impact of Fluency’s Technology
With Fluency’s advanced technology, we have achieved remarkable improvements:
- Dramatic Time Savings: The time required to set up and execute campaigns was reduced from 10 hours to just over 2 hours—a staggering 80% time saving.
- Reduced Campaign Errors: The incidence of errors in new campaign launches dropped by an impressive 99%.
- Increased Conversion Rates: After a strategic refresh for a beauty brand, we saw a 33% increase in average conversion rates.
- Year-Over-Year Growth: A construction brand witnessed an 80% increase in conversions year-over-year after the implementation of new blueprint campaigns.
- Faster Onboarding: The time needed to onboard new franchise brands was cut by 30%.
Learn more about the results we achieved for our clients using Fluency’s robotic process automation for advertising technology here.
Why Our Approach Works
By leveraging Fluency’s automation technology, we have been able to enhance operational efficiency and deliver superior results for our clients. This approach not only saves time but also ensures higher accuracy and effectiveness in campaign management.
Looking for Solutions for your Brand?
Is your multi-location or franchise brand ready to level up its local marketing? Let our expertise and innovative solutions help you achieve remarkable growth. Contact us today to learn how we can transform your marketing strategy and drive success across all your locations.
Reach out to CyberMark now and discover the power of seamless, efficient, and impactful local marketing!
