How to Protect Your Rankings in Response to New Google Changes

In recent months, we've been closely monitoring a change in Google search results that may now dramatically affect your search engine ranking. In some categories, Google is listing regional search results above national search results.

For CyberMark clients with regional websites, this is fantastic news. In fact, we've been aggressively adding regional sites to Google local listings for this very reason.

However, if yours is a national site with no regionalization, the high rankings you are accustomed to may fall as regional listings push yours further down the page.

As Google explains in its official blog:

“If you specify your location in your query, we often show your results on a map. But we've noticed that much of the time users make simpler searches, like [restaurants] or [dentist]…. We like to make search as easy as we can, so we've just finished the worldwide rollout of local search results on a map, which will now appear even when you don't type in a location. When you search on Google, we will guess where you are and show results near you.”

Google guesses location based on the online user's IP address, though there is an option to “change location” if the guess is wrong.

“We try to make our guesses as good as they can be so that whether you're shopping for [groceries], [sporting goods] or [flowers], or looking for your [bank], your [gym], or the [post office], you can just say what you want, and we'll try to find it right where you are.”

Again, this is a big plus for regional websites, but we cannot help but have mixed feelings about this change as it may negatively affect clients with national websites. It is for this reason that CPC marketing is going to become increasingly important.

If you want to continue to compete in the national or international marketplace, it is absolutely essential that you start or expand your CPC marketing campaign and start adding regional marketing pages to your site. CyberMark specializes in this guaranteed form of search engine listings. You need only call us to get started on your CPC campaign – the only way of ensuring that you will stay at the top of your national listings.

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