Google Analytics Introduces In-Page Analytics

As announced on the Google Analytics blog Friday, Google is currently beta-testing a new Google Analytics feature designed to give webmasters more insights into how users navigate a given web page. With In-Page Analytics, website data is superimposed on the website. Google explains this new tool in more detail with this video:

In-Page Analytics is replacing Site Overlay, a similar data superimposition feature which Google admits “hasn't worked as well as it could.” Critics have noted that In-Page Analytics offers an easier, more presentable user interface and more advanced features than Site Overlay.

For more information about using In-Page Analytics, check out this guide in the Google Analytics Help Center.

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