As announced on the Google Analytics blog Friday, Google is currently beta-testing a new Google Analytics feature designed to give webmasters more insights into how users navigate a given web page. With In-Page Analytics, website data is superimposed on the website. Google explains this new tool in more detail with this video:
In-Page Analytics is replacing Site Overlay, a similar data superimposition feature which Google admits â€œhasn't worked as well as it could.â€ Critics have noted that In-Page Analytics offers an easier, more presentable user interface and more advanced features than Site Overlay.
For more information about using In-Page Analytics, check out this guide in the Google Analytics Help Center.
Keep up with the latest Internet marketing trends, tips and strategies by following CyberMark on: