Few website marketing tools are as universally valuable as an ebook, especially when it's one you offer for free:
- Provide informative content that positions you as an expert in your field
- Earn the trust of prospective customers or clients
- Build buzz about your brand all around the world thanks to the inherently viral nature of ebooks and the channels in which they are traditionally promoted and shared
Not only can you include your ebook as a prominent link on your website, but also as a marketing tool that you can quote from and link to in your blog and on social media websites, like Twitter and Facebook.
When creating your ebook keep all of the following suggestions in mind:
- Talk about something you already know
- Write in a conversational tone
- Break up text with headlines, sub-heads, varying paragraph lengths, bulleted and numbered lists, and images
- Make it as long or short as best fits the topic and what you have to say about it, as ebooks may range anywhere from 10 to 200 pages
- Use easy-to-read fonts like Arial or Verdana at 12- or 14-point
- Use professional software to create your ebook
- Incorporate a call to action that you allude to throughout then reinforce at the end
- Include live links within your ebook text, where appropriate
- Include your name, company name and website address
Throughout this blog series, â€œ30 Days to Bigger and Better Website Marketing,â€ please direct any questions to our contact us page or ask via the comments section of this blog.