Google

In recent months Google has been tweaking its web search infrastructure, meaning we are going to see changes coming soon in how search results are configured. Though most users probably won't notice a difference, Google wants to know what web developers think of the “Caffeine” update...

Since the official implementation of the Microsoft/Yahoo! deal is still several months away, it remains to be seen precisely what impact this partnership may ultimately have on search engine optimization. However, there is no mistaking the importance of two key areas of focus: 1) Optimizing for Micr...

Cost Per Click Marketing or CPC / Pay Per Click Advertising or PPC – Buying keyword terms on the search engines for high placement in the Sponsored Links areas. CPC listings on Google are at the top of the search results, as well as in the column on the right-hand side of the page. Placement ...

Google Changes How It Handles rel=”nofollow” At a recent SEO seminar, Google engineer Matt Cutts announced in a Q and A setting that Page Rank Sculpting using the rel=”nofollow” attribute no longer works as it once did. Google has not clarified any further on the issue. It re...