Google

As a way of giving webmasters an opportunity to improve their search engine rankings, this past May Google introduced the ability to add “rich snippets.” Essentially, rich snippets allow webmasters to communicate more in-depth information to searchers that, in turn, gives them a better i...

In recent months Google has been tweaking its web search infrastructure, meaning we are going to see changes coming soon in how search results are configured. Though most users probably won't notice a difference, Google wants to know what web developers think of the “Caffeine” update...

Cost Per Click Marketing or CPC / Pay Per Click Advertising or PPC – Buying keyword terms on the search engines for high placement in the Sponsored Links areas. CPC listings on Google are at the top of the search results, as well as in the column on the right-hand side of the page. Placement ...

Google Changes How It Handles rel=”nofollow” At a recent SEO seminar, Google engineer Matt Cutts announced in a Q and A setting that Page Rank Sculpting using the rel=”nofollow” attribute no longer works as it once did. Google has not clarified any further on the issue. It re...