Adjusting to the Recent SEO Game Change

shutterstock_75388675If you have been paying attention to what is happening in the search engine optimization industry, then you know that the game has changed. The rules are different and the arena has evolved into a place where many of the fundamentals need to be re-learned. Ranking drops can now be caused by a wide variety of things. It could be on-site issues or questionable back links, or even a lack of a social media presence.

It's important to understand that where you rank isn't exclusively a result of what you're doing; it's also about your competition in the market. The first thing you should consider is whether you are looking for victory or failure in the wrong place. It could be possible that you're trying to play softball in a hockey rink. No matter how hard you try, maybe you're aiming for the wrong goal.

For many, a lot of SEO feels like a sheet of ice where the infield used to be. A lot of things that used to work just aren't working anymore, and things that used to be beneficial are now becoming detrimental. This is simply where the industry is, and you can't ignore this new reality. Former tactics may need to be abandoned or at least prioritized because they are no longer helpful in the area of search engine optimization.

The best thing you can do with the current SEO climate is try to build up real back links, industry authority, brand reputation and expand the scope of your content. Doing this isn't necessarily easy. In fact, search engines want it to be difficult to climb your way to the top, so that they are able to provide only the best results for users. If you haven't made search engine optimization a priority in the past, now is the time to change that.

If you're looking to for help with SEO for your website, look no further than CyberMark International. With over 20 years in the industry, we know what works and what doesn't. Call us today for a free website evaluation at .

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