As you may have heard, Google’s new Hummingbird update has made Google Plus marketing increasingly more important to your SEO. So the more time you can spend there building your community (i.e., engagement), the better. Google Plus Hangouts offer tremendous support in that respect, as well as many others.
With Google Plus Hangouts, you can:
1) Hangout with up to 15 people.
If you have a Google Plus Business Page (which you should), then you can host a Hangout with up to 15 people, including yourself. You can easily select from your current Google Plus Circles, or you can invite people via their, names, email addresses, and phone numbers.
2) Elect for your Hangout to stream live and automatically upload to your YouTube page.
One of the most exciting features of Google Plus Hangouts is Hangouts On Air. When you initiate your Hangout, you have the option to have it stream live to Google Plus and/or YouTube. Then, once the Hangout is over, it will automatically upoad to your YouTube page. This creates a permanent URL for the Hangout that you can then share via other social media platforms and embed into a website page or blog.
In addition to the 15 people participating in the Hangout, this live streaming and recorded video feature enables an unlimited number of people to watch your Hangout as well.
3) Host special events.
The live streaming feature of Google Plus Hangouts offers a fun, easy, and popular way to host webinars, Q&As, corporate talk shows, press conferences, and any other creative presentation relative to your business that lends itself to this format.
4) Hold meetings.
Google Plus Hangouts take video conferencing to the next level, allowing up 15 colleagues and/or clients to meet. You can instant message, share images, share documents, and watch YouTube videos together.
5) Consult with clients.
If yours is a personal consulting business, Google Plus Hangouts is an ideal way to connect remotely with your clients.
6) Build your Google Plus community and, in turn, your SEO.
The more you use Hangouts, particularly the On Air option, the more people you will attract to your Google Plus Business Page. Take the time to follow back influential Google Plus users. Engage with them — +1ing, commenting on, and sharing their posts — and they’ll likely do the same for you. Learn more about Google Plus and SEO.
How To Start a Google Plus Hangout
First of all, you need a Google Plus Business Page. If you do not have one already, create one associated with your personal Google Plus Profile. Go to your Google Plus Business Page and click on Hangouts in the top right corner of the page. A drop-down menu will allow you to choose from people in your circles who you can invite to your Hangout. If there are people you want to invite who are not listed, then you can find and invite them by name, email address, or phone number.
Have you already used Google Plus Hangouts for your business? What did you do and how did it go?