Though the primary purpose of a press release is to share news about your company, it can also incorporate SEO to generate what we've found to be one of the best ROI's in internet marketing today.
As with the optimized content for websites, the press releases we write for CyberMark clients incorporate keyword research, keyword integration and hyperlinks to client web pages. Then we create a permanent URL for each press release that the search engines can crawl and rank accordingly. This page also includes social bookmarking icons to encourage readers to share it.
Of course, we also submit every client press release to hundreds of regional, national and international media outlets. This combined with the permanent URL of each press release is a strategy that has exceeded all expectations.
For instance, within the first 28 days of its posting, one client's press release logged more than 47,000 headline impressions and more than 600 full-page reads! Equally important, these are numbers our clients can track through the reports we send them detailing the return on an investment that's hard to beat.
So in an economic climate when ROI is more important than ever, it's vital to your business to search engine optimize your press releases. Contact CyberMark for more information or for a free quote on customized press release distribution.