Being a small business owner means that there is always more work to do, but not enough time in which to do it. However, you don't have to try to do it all yourself, nor do you have to worry about the cost of hiring an experienced employee for one or two specific jobs. Modern technology makes it easier and more convenient than ever before to outsource certain tasks to others to save time and money. Here are five specialized tasks you should consider outsourcing.
1. Content Marketing
For most small businesses, it does not make sense to hire a full-time writer; either it costs too much to bring one on staff or you do not require a steady stream of content. If you need website text, high-quality blog posts, newsletter articles, social media posts, or ad copy, you should outsource your writing to a freelance writer or marketing agency that has a writing department.
2. Accounting and Taxes
The bigger your business, the more complicated it becomes to stay on top of your expenses. A small business tax and payroll firm can help you manage your books and complete your taxes accurately and on time.
3. Website Design and Development
Many small businesses initially try the “do it yourself” website approach only to be disappointed because their site looks like, well, a homemade website. It takes a skilled designer to create an effective high-performing business website. To get the best results, you will need to hire a website developer to design your website and keep it running. You will also likely need someone to design your logo and eye-catching graphics.
4. Market Research
It can be difficult and time-consuming to keep up with the latest developments in your industry. Outsource to a web researcher or internet marketing firm to perform keyword research, gather information and statistics for an upcoming presentation or look into your competitors' marketing strategies.
5. Office Administration
If your business relies on being able to take phone calls or answer emails, but you find yourself missing calls while you are working in the field and having no time to wade through a flooded inbox, consider hiring a virtual assistant. A virtual assistant can streamline everything and keep you from becoming disorganized. They can also perform other secretarial tasks, like scheduling appointments and making travel plans.
Outsourcing is not just for the big companies anymore. The ability to work online from anywhere in the world makes it more affordable and convenient than ever to outsource work for your small business. The more time-consuming tasks you can offload, the more time you have to focus on the things that you are best at and that benefit your business the most.
CyberMark can help you with your small business internet marketing. Contact us today to learn how.