It's the age old franchise dilemma: the franchisees want to do more of their own marketing, but the franchisor wants to market the overall franchise and maintain control of the brand. The good news is that it's possible to do both. However, it's critical that these 2 programs are centrally managed and work together to achieve the best overall ROI. If you're not sure how actively you want your franchisees marketing locally, consider that 40% of web searches are now local. If your franchisees are not there, your competition is guaranteed to be there.
Establishment in 1989, Anago Cleaning Systems has over 2,000 franchise owners nationwide and was ranked as the 10th Fastest Growing Franchise by Entrepreneur magazine in 2013.
I've dealt with numerous companies for web design, SEO, PPC, and social media over the years but CyberMark is the only one who continues to deliver results for my company, as well as the operations of my franchise owners across the U.S. and Canada...continue reading
Adam D. Povlitz, CFE
Executive Vice President | Anago Franchising, Inc
What a difficult technology to navigate when you are a small business owner and in my case 58 years old. If I had my choice I would still have my IBM Selectric typewriter. However at least I recognize the importance of being involved with the Internet..continue reading
President | Anago Cincinnati / Indianapolis
Established in 1965, SYNLawn® has over 50 dealers nationwide and is recognized as the first name in synthetic lawn grass for residential and commercial landscaping applications.
I have had the pleasure of working with Kimberly and her team at CyberMark since the beginning of 2012. Our initial decision to engage with them was based on their experience and knowledge of our industry and their reputation...continue reading
Marketing Manager | SYNLawn
The SEO optimization and internet marketing industry, in my experience, is made up mostly of companies that consist of slick salesmen, who take your money, make promises, which they do not have the knowledge or resources to fulfill. CyberMark is definitely the EXCEPTION...continue reading
President | SYNLawn LA
CyberMark's proven franchise marketing program generates more leads for each franchisee/dealer while at the same time ensuring that the corporate brand standards are maintained. CyberMark acts as your in-house digital marketing team and helps your franchisees navigate internet marketing to ensure that they are achieving the best ROI. We take the burden off the franchisor by providing unmatched education, customer service and support.