Marketing Your Business on Facebook

Why Choose CyberMark For Your Facebook Advertising?

CyberMark’s Phoenix-based social media marketing experts use Facebook PPC advertising campaigns to take your small business internet marketing to the next level. We manage every detail of your advertising campaign, from initial set-up to weekly monitoring, and we make adjustments based on the campaign’s performance to help you get the most leads for the lowest price.

With more than 1.4 billion active users, Facebook makes it easier than ever before to connect with your targeted audience and generate more sales for your small business. Facebook advertising can position your brand directly in front of a very specific cross section of users on mobile devices or desktops, serving ads to people based on their age, sex, location, income, interests, workplace, education, and more. For as little as $5 per day, you can make sure your small business reaches the people who matter most: your potential customers.

Our Facebook advertising services include:

  • Creation of a landing page
  • Call tracking
  • Audience targeting
  • Facebook advertising copy and images
  • Set-up of multiple advertising campaigns
  • Weekly monitoring and maintenance to get the best ROI
  • Monthly performance reports

Examples of the 5 Best Advertising Formats for Small Business

Clicks to Website

These ads are useful for driving traffic to your domain. You can direct visitors to your blog, encourage them to check out your newest product, send them to a landing page with a contact form and/or a special offer, and more! You can also add a Call-To-Action button to encourage specific action on your ad, such as “Learn more,” “Sign Up,” and “Download,” among others.


Website Conversions

This ad type comes in handy when you want your audience to “do something” on your website. First, we add a Facebook Conversion Pixel to your website to keep track of how many Facebook visitors are coming to your site and how many are converting. Next, we optimize your ad to get people to take specific actions on your website, such as signing up for a newsletter or buying a product. For this type of ad, you should definitely include a strong call-to-action.

Post Engagement

Use this ad type to boost one of your page posts. This can be a status message, photo, video, website link or offer that you have posted on the page’s timeline. This is perfect for marketing company announcements, new blog posts, and photos or videos of your work.


Event Responses

If your company is having an event, such as a seminar, workshop, or open house, you can use Facebook Event ads to invite your targeted demographic to attend


This ad is perfect for brick and mortar store owners who want to use an offer to entice customers to visit their stores, though it works for online deals as well if your E-commerce shopping cart is configured to receive promotional codes. Once a Facebook user “redeems” your ad, they will receive the details and offer code in their email inbox. To create an offer, your page needs to have at least 50 Likes.