Marketing your business on Facebook
Facebook ads offer incredible targeting options and market your business on the second most visited website on the internet
The most important component of determining advertising effectiveness is the relevance of the ad to the target audience. Facebook offers fantastic audience targeting options based on location, gender, age, likes and interests, relationship status, workplace, education, and more. You can advertise on Facebook for as little as $5 per day, making it a very affordable option for small businesses. The Facebook mobile news feed ad placement is one of the best forms of mobile advertising available. As with most digital advertising platforms, Facebook provides robust metrics on ad campaign performance, including the number of people who saw your ad, the number of people who took the desired action (clicks or engagements), and the demographic information of the people who like your page. CyberMark can create and manage Facebook advertising campaigns for your business to direct more qualified leads to your website.
Why choose CyberMark for your Facebook advertising?
To be successful with Facebook ads requires expertise in a number of disciplines, including copy writing, image editing, audience targeting, website programming, and data analysis. CyberMark brings all of these disciplines together to generate the highest ROI possible. We will develop your ad campaigns, manage your budget, and continuously optimize it by analyzing your results. CyberMark has over 10 years of experience managing PPC advertising campaigns.
Examples of the 5 best advertising formats for small businesses.
Clicks to Website
These ads are useful for driving traffic to your domain. You can direct visitors to your blog, encourage them to check out your newest product, send them to a landing page with a contact form and/or a special offer, and more! You can also add a Call-To-Action button to encourage specific action on your ad, such as "Learn more," "Sign Up," and "Download," among others.
This ad type comes in handy when you want your audience to "do something" on your website. First, we add a Facebook Conversion Pixel to your website to keep track of how many Facebook visitors are coming to your site and how many are converting. Next, we optimize your ad to get people to take specific actions on your website, such as signing up for a newsletter or buying a product. For this type of ad, you should definitely include a strong call-to-action.
Use this ad type to boost one of your page posts. This can be a status message, photo, video, website link or offer that you have posted on the page's timeline. This is perfect for marketing company announcements, new blog posts, and photos or videos of your work.
If your company is having an event, such as a seminar, workshop, or open house, you can use Facebook Event ads to invite your targeted demographic to attend.
This ad is perfect for brick and mortar store owners who want to use an offer to entice customers to visit their stores, though it works for online deals as well if your E-commerce shopping cart is configured to receive promotional codes. Once a Facebook user "redeems" your ad, they will receive the details and offer code in their email inbox. To create an offer, your page needs to have at least 50 Likes.