How to Use Video to Connect with Customers
Posted on: February 28, 2013 / Categories: Video Marketing / Posted by: Kimberly Judd-Pennie
Over the past few years there has been a huge surge in online video content. Videos of all kinds have saturated the web, leaving some to wonder if more video isn’t just what’s needed to stand out from the pack. It’s important to keep in mind that there is a right and a wrong way to use video to push your business further and make it more connected. If you’re looking to create videos that will help push your marketing efforts in the right direction, here are some tips on what type of videos can help you connect the most:
- Recognize Your Customers
Do you have a good understanding of who your customers are and what they’re looking for? Acknowledge them and the potential struggle they may have finding what it is they seek. Another way to recognize your customers is by thanking them. Whether you’ve been in business for several years or just a short time, thank your customers for their support and business.
- Tell a Story
Everyone loves a good story, so why not let your customers know what you did to get where you are today, how you did it, why you did it, and who you wanted to help. Introduce your team and show some behind the scenes footage of what you do. This type of video can help keep your brand engaging and interesting to potential customers.
- Simply Ideas
Video is a great way to simplify any ideas surrounding your business that customers may have a difficult time understanding. In just about every industry there is an idea or concept that customers may have a difficult time grasping. By taking the time to explain that concept in easy-to-understand terms can help people feel less intimidated by what you have to offer.
If none of these options seem right for your business, a video for entertainment purposes could be right up your alley. The best type of entertainment videos are short, to the point, and also provide some information on the business. Keep in mind you want the viewer to walk away with a positive impression of your business.
People love to consume, share and be a part of videos. Plus, with an active social media presence, your videos have the potential to be shared with thousands of people! Adding video to your site has also been shown to increase conversions and lead to better SEO success.