How Creative Content Marketing is Changing SEO
Posted on: February 21, 2013 / Categories: content marketing / Posted by: Kimberly Judd-Pennie
Over the past year content marketing has become one of the newest buzz phrases as the shape of SEO continues to change. We have seen a significant shift in the way marketers around the world are approaching SEO since the Panda and Penguin updates to Google’s search algorithm. While many people suffered from these changes, those who invested in content marketing saw a massive shift in their favor. This has caused a rush to content marketing like never before. With these changes has unfortunately come a lot of low-quality content. As marketers look to capitalize on content marketing, it has become especially important for them to distinguish good content from bad.
So what is good content and how does it help with SEO? It’s high-quality, purposeful material that seeks to answer a question or fill a need. One of the trickiest parts to good content is that it can’t really be considered “good” until it’s found, consumed and shared across other parts of the internet. Creating quality content is a good first step, but optimizing and socializing your content is what will really take it to the next level to ensure that it is shared.
Not just anything is fit for sharing though. You have to have content that not only fills a need, but is written and composed well. How do you find this?
- Discover what it is your audience wants to know about.
- Answer a question that is commonly asked in your field or industry.
- Define what it is that separates you from those who do what you do.
When it comes to your content, think creatively about the content you want to put out there. It should be original, unique to you, and yet relevant to the products and services you offer. Feel empowered to share your experiences in your line of work or even tell a story. Adding a personalized touch to your content can make it even more shareable.
Building a successful content marketing campaign requires a great deal of planning, as well as an all-encompassing approach involving search, social and content. It is vital to SEO that all of these areas have been coordinated flawlessly to achieve your goal of better rankings. At CyberMark International, we can work with you to create high-quality content that will get you noticed. For more information on our services, contact us today.