When it comes to marketing on Facebook, many brands focus on the size of their following, using the number of likes to indicate success (or lack thereof). However, with the advent of EdgeRank, Facebook’s algorithm for determining how prominently Facebook posts will appear in users’ Tops News feeds, it’s becoming more and more important for brands to focus on engaging their following as well in order to stay visible in the Facebook market. Basically, EdgeRank is a way to determine the SEO of your Facebook posts.
Facebook uses three factors to determine EdgeRank for a Facebook post:
These factors are multiplied to calculate an EdgeRank for the post. Essentially, the higher the EdgeRank, the more likely the post is to appear in the user’s Top News feed. Notably, number of followers is not included in EdgeRank. A Facebook page with a small but active following can have a higher EdgeRank than a Facebook page with a larger but less engaged following.
How do you check your Facebook Page’s EdgeRank? EdgeRank Checker is a great online tool for determining your Facebook Page’s average EdgeRank over a given amount of time. Along with your score, EdgeRank Checker also provides your best (and worst) days for fan interaction. Though it’s not a perfect tool, EdgeRank Checker does provide you with a general idea of your page’s typical EdgeRank to help you evaluate how visible your posts are to your following.
So, how do you increase a low EdgeRank? Here are a few ways you can improve your engagement to boost your visibility in the newsfeed:
In short, the trick to improving your EdgeRank lies in finding ways to genuinely interact with your fans. At CyberMark, we can help you develop a content strategy that will not only build your following but encourage interaction as well. Contact us to find out more.
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