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Found in Search This Week: August 20, 2010

Posted on: August 20, 2010 / Categories: Bing, Facebook, Found in Search, location-based services, Search Engine News, Yahoo, YouTube / Posted by: Kimberly Judd-Pennie

search engine newsEach week, we share the week’s biggest stories in SEO, social media, pay-per-click advertising, website design, website development as well as other Internet news.

Facebook Allows Location-Based Check-Ins

 

Earlier this week, Facebook launched Places, a geolocation feature that allows users to share their whereabouts with the rest of Facebook. Places rivals popular check-in features pioneered by Foursquare and Gowalla.

Using smartphones, users can check-in to existing places, add new places and tag other users that accompanied them. Like similar features offered by Foursquare, Gowalla and Yelp, users can also sound off on the places they visit and view nearby and relevant places.

“The main thing we are doing is allowing our users to share where they are in a really nice and social way,” Facebook Chief Executive Mark Zuckerberg said at an event at Facebook’s Palo Alto headquarters. “You can see who is around you and connect in the real world.”

The feature is currently accessible through the iPhone’s Facebook app or, for those without an iPhone, through Facebook’s touch mobile site at touch.facebook.com. Facebook plans to roll out versions for Android and Blackberries in the near feature. Users can opt out of Places by adjusting their privacy settings.

Yahoo Begins Transitioning to Bing Platform

Earlier this week, Yahoo began making the switch over to Microsoft’s Bing search technology. At the end of the changeover, both Yahoo!’s web and mobile searches will be powered by Bing in exchange for revenue from Yahoo! ad sales.

Announced last summer and finalized earlier this year, the Microsoft-Yahoo alliance was created to cut costs for both search companies as well as to become more competitive with Google, which currently comprises 70 percent of the search market share. Combined, Yahoo and Bing make up nearly 30 percent of all searches.

The transition is expected to be completed by early 2011.

YouTube Charts Rank the Site’s Top Videos

YouTube is launching YouTube Charts, virtually a Billboard Hot 100 for its videos.

With YouTube Charts, users can check out which videos are trending as well as all-time favorites. The Charts allow users to view the most popular videos and video channels by views, likes or new subscribers over the past week, month or all-time.

Currently, the all-time most viewed video is Justin Bieber’s “Baby” featuring Ludacris with more than 293 million views.

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